We Now Have Canned Beer



Media Contact: Megan Worden 231.590.2864 megan@nubco.net

NORTH PEAK BREWING COMPANY LAUNCHES CANNED BEER


(Dexter, Michigan) North Peak Brewing Company is thrilled to announce the installation and commissioning of their first canning line.

“With our Up North motto and lifestyle, canning our beer was inevitable and the time has finally come,”
North Peak CEO Tony Grant explains the brewery’s decision on changing their packaging.

“Cans pair with a more active lifestyle of dynamic activity and leisure, whether you are biking, kayaking, fishing, golfing, or simply relaxing watching the sunset from a hammock.” This portable, more environmentally friendly packaging lends itself to the outdoor way of life represented throughout the North Peak brand.

North Peak is launching their new packaging with Hail and Sparta cans. Last year, North Peak released rivaled beers Hail Pale Ale and Sparta IPA, because the brewery itself is divided with University of Michigan and Michigan State University alum.

Hail Pale Ale is the perfect tailgate beer. This American Pale Ale is golden in color, light-bodied and delicious. It is dripping with hoppy goodness with notes of citrus, apricot, and peach. Hail is a well-balanced beer made with maize and blue to celebrate all things Michigan. Sparta IPA is a bold IPA with a dank, assertive hop character.

Its aggressive profile of Summit, Simcoe, Citra, Cascade and Amarillo hops give this IPA the hop character to make you shout "Go Green!" Well balanced with a malt backbone, it has flavor notes of tangerine, grapefruit, peach and apricot all backed with a hint of pine.

The release of these two beers in cans is sure to be the talk of the tailgate this upcoming football season. The brewery is releasing 6-packs of 12-ounce cans throughout the state of Michigan.


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Friday - Saturday: 11a - 12a
Sunday: 12p-11p

400 West Front Street Traverse City, MI 49684
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